Ukuthi Yini Okufundwa Ngumshayeli Wezincwadi Zokusebenza Ngeminyaka Eyisigcwele Yokubuka Kwabathengi

Ngamaphuzu aya kusukela amashumi amabili namathathu, sizibheka ngokucacile ukhomba kwabantu abayithenga kuzo kweyisitebhile yethu yasekhaya nezinhlobo zezinto zokusebenza. Akasizibheka izinca zokubheka izivisita ezingenakho umphumela, kodwa sizibheka ngokuphelele izinca zokukhomba ezinobungakanani obuhle okunika izindlela zokuthenga ezinobungakanani obuhle. Kunezinhlobo eziningi zokuthenga ezihlukene. Ukukhomba kwezincwadi zokulinda isikhumba kuyisikhulu esikhulu, kufanana nokukhomba kwezincwadi zokugqaza, futhi izincwadi zokulinda ezinamandla kuyizinye kwezintathu zezinhlobo zezinto zokusebenza eziphakeme kakhulu kuzo.

Ngoba sithwasa wezincwadi zokusebenza esinenzuzo yezinhlobo zezinto zokulinda isikhumba, izinto zokusebenza zomuntu, nezinto zokulinda ubuso, asizibheka lezi zinca njengamaphuzu ase-S.E.O. ayingenakho umphumela. Inca ngalinye yokukhomba iyachaza ukuthenga okwenyama. Iyinika ubukhona obubanzi ngokuthi izinhlobo zezinto zokulinda ziyaphakamisa nini abadistribyutha bokuthenga nezimpahla zokusebenza zabancongco kuzo kwezinhlobo zezinto zokulinda.

Kodwa sibonakalisa lokhu kubhekana ngezindlela zokusesha zethu, isithembiso sikhuluma ngokuphelele. Isihloko sethu seswebhu sifana nezinto ezigcwele ezingu-50 kuzo zonke izigaba zesikhundla se-PPE eziyisibili. Ukuvikela amagandla nezinyawo yisigaba esikhulu kakhulu, sinezinto eziyi-17 ezenziwa ngokuthi ziyasebenza. Izihlangu zezihlangu, izihlangu zokudla, izihlangu zomso, ukuvikela amazinyo, ukuvikela amehlo, izihlangu zokubona kahle, nezihlangu zokufuna ziyenza isigaba esikhulu sezinto esizifaka.

Lokhu kusho ukuthi: abathengi abasiza izihlangu zokuvikela nezabathengi abasiza izihlangu zokusebenza ezinkulu zokugcina izinyawo bafika kusihloko sethu seswebhu ngokucacile, nokho baya kusiza kuphela isigaba esinye sokuzilungiselela.

Lokhu kubhekisana kokuthanda ukuthenga kubalulekile kakhulu kwezindlela zokuthenga ezihlukahlukene, okuyisikhundla esikhulu sezindlela zethu zokuthenga ngamabhasi. Abadistribyutha abaqondisa izinto zokuphepha kuzo zaziphiwa kahle akwazi ukqala ngokuthenga umbala omunye wokuthenga. Abathengi abasha abaninzi bavula ukuthenga ngokuthenga kwemibhobho nezinyawo ezingafunyanwanga ukuthi zizilungiselele. Njengoba ubuhle bokuthenga kwabo kubhala emhlabeni wabo, baya kusuka kuthenga amapantsi okuphepha konke umzimba, izinkampani zokuphepha kwezinyawo, nokuthenga kwezinye izinto zokuphepha.

Isivumelwano sethu sokwenza izinto ngaphandle kwekhaya sibhekisana nalesi simo sokuthenga. Sisenza amaphetheli okuphepha asebenzisa i-ABS ne-HDPE, amaglova asebenzisa i-nitrile okuphepha kwezinyawo, amaglova asebenzisa i-goatskin ne-cowhide okuphepha kwezinyawo zokufuna, amapantsi okuphepha okuphepha kwezinkinga zokushisa nezinkinga zokushisa, amavestsi okuphepha okuphepha kwezinkinga zokushisa, nakwezinye izinkampani zokuphepha kwezinyawo.

Kubabathakathi bethu, lokhu kutholakala kokufunda kusiza ngokwanele emisebenzini yokuqondisa indawo. Ukulinda kwendawo yonke, kusukela ekupheleni kwemihlaba emibili, kungakhokwa ngomthwalo wokuthenga umunye. Kunezikhathi zokuproducwa ezilinganayo nokuthi ukuziphatha kwezinto zonke kuyisibonelo esifanayo. Ngaphandle kokuhlanganisa abasupply basezinye, ukuphatha izibonelo zokuthenga eziphakeme kanye nezindaba zokuthenga eziphakeme, abathengi bakhula umsebenzi wokuthenga babo futhi bahlula ukuthintana kwezindaba zokuthenga.

Izivivinyo zethu zokugcina amandla akhona kuvumela ukuthi kutholakale isimo esibalulekile: amandla okuthenga akhona akhona kuphela ngisiNgesi. Igama lesi-Spanish cascos de seguridad lilungile kumabili amahlanu amaningi kwezithi zokuthenga eziningi, ngakho-ke izithi zokuthenga zokuphatha izihlamvu zazikhipha amandla amaningi kuthu kulesi sikhathi sesikhombisa 90.

Lokhu lokugcina izilimi eziningi kubonakala kuzo zonke izimpendulo zethu zokufuna. Ngeminyaka eyodwa yamashumi amathathu, sizifuna izimpendulo eziphelele kusuka emazwe amashumi amabili nezindawo. I-United States yasendula ngokuthi yasithola izimpendulo ezinkulu kakhulu, emlandelwane ngeChile, i-Mexico ne-Saudi Arabia. Izimpendulo ezingenabo ububi zezinye zasuka kwe-Argentina, i-Australia, i-Canada, i-Costa Rica, i-Germany, i-Spain, i-Japan, i-Kazakhstan, i-Hong Kong, i-Philippines, i-Serbia, i-Nigeria, i-Niger, i-Namibia, i-Guinea ne-Côte d’Ivoire.

Ukudibanisa izindlela zokusesha nezimpendulo zezinkulungwane zokufuna zibonisa ukuthi kukhona umdlalo wokuthenga emhlabeni wonke. Ukuthenga kwe-PPE kuyaphila kakhulu, kodwa abathengi abaningi bavula umdlalo wokuthenga ngokwesibonelo ngokuthenga izinto zokuhlela isikhumba nezamanzi. Sibona ukuthi kunezimpendulo eziphelele eziyadlala kahle kusuka emazweni angafunda isiNgisi kusukela e-Latin America, i-Middle East ne-Africa.

Lokhu kubalulekile kwezinsizakwane zokusebenza kuthi sibekhona njengomthunywa wemithambo yezinto ezinconywa ngokufanayo. Sihlale sisebenzisa isiphambano esikhulu sezinto ezinconywa ngokufanayo ukuze sifunde izinkinga zezindawo eziphezulu, futhi sibhalela ukusebenza kwezinkampani. Isitolo sethu singathintela amasethingi wezimboni, singuqula umbala wemphakathi yezihlangothi noma singuqula ubukhulu bezihlangothi zokugcina, ngaphandle kokuthi sibulale isikhathi eside sokusebenza kwesikhathi esifanayo. Lokhu kusiza ukuthi sibuyekele kusasa kuzinkinga zezindawo nezidingo zokuhlanzwa kwezindawo, ngaphandle kokuthi sibulale isikhathi eside sokuthenga.

Uma uthenga izinto zokuphepha okunye noma uthenga izinto ezinconywa ngokufanayo ezintsha kumarket yakho, ukuphepha kohloko, kohand, nokuphepha kwesibindi kuyisibonelo sokuthenga kakhulu.

Ungafuna ukuthi usize sibone umarket owenziwe ngawe. Sizobeka isampuli esihlanganisiwe ngokufanayo yokusebenza kwezindawo zakho, futhi sizobeka izibonelo ezibonakalayo zokusebenza kwezinkampani nezidingo zokuhlanzwa.